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Step one: define services by client outcome
Begin with what the client wants, not with a list of disciplines. Instead of writing architecture, interiors and planning as separate headings, describe outcomes such as a home extension designed and ready for permit review, or a retail space planned for a new opening. Each service gets a short paragraph covering who it suits, what problem it solves and what the studio produces. In a worked example, a studio called Arkiem might lead with a Concept Package for homeowners, described as three layout options, a massing model and a written brief delivered over about four weeks.
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Step two: show the process and deliverables
Next, lay out the sequence a client will experience. Typical stages are an introductory call, site review, concept options, refinement and handover, with each stage named plainly and tied to something tangible such as sketches, plans or a summary document. State what the client must supply, like a survey or budget range, and what the studio will confirm in writing. Continuing the example, the Concept Package page would list five stages, name the files delivered at the end and note which decisions remain with the client. This reduces misunderstanding and lets buyers compare studios fairly.
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Step three: set scope, fees and the next action
Finally, explain how scope and cost are handled without inventing numbers you cannot stand behind. Say whether work is fixed fee, staged or hourly, what is included, and what counts as an extra, such as additional revision rounds or consultant coordination. Close with one clear action, such as booking a scoping call or sending a short project brief. In the Arkiem example, the page would end with a brief form asking for address, goals and timeline, plus a sentence promising a written scope within a stated number of working days once the studio confirms it can commit.